We believe that, in the long-run, time in markets is the most important factor to meeting investment objectives. While consistent long-term exposure to risky assets (e.g. stocks) is crucial to compounding wealth and exposure to diversifying assets (e.g. investment grade bonds) is necessary to controlling portfolio risk; being cautious or advantageous in a measured and systematic manner during periods where markets are overly optimistic or pessimistic also can provide value.

We believe that every asset within your portfolio serves a role and purpose to help you meet your investment objective(s), and the quality of these investments matters. While markets, asset classes, and investment styles ebb and flow throughout time - quality investments tend to consistently provide results that meet or exceed the results of their peers over the long-term.

Trading is the mechanism that converts an investment plan into an investment portfolio, and is key to gaining exposures to assets and markets, managing risk, maintaining/adjusting portfolio allocation, and managing capital gains taxes. While some platforms make trading seem ‘easy and fun’ the reality is that haphazard and/or excessive trading is costly both explicitly (e.g. commissions and realized capital gains) and implicitly through portfolio turnover and inconsistent or unintentional asset allocations.